CREATIVE DIRECTION
Tools: Apple & Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
Working with the Lightspeed Systems team in London both remotely and onsite, we discovered the challenges of advertising internationally. What works in the US doesn’t always work abroad. We worked hard on making sure our brand and our corporate message was the same in any country, only tailored to the particular country/culture in which we were advertising.
Visual
Encompasses a wide range of multiple disciplines throughout various types of projects. From marketing collateral and asset to branding, creative direction, and digital experiences this portfolio shows the breadth of my experience.
UX/UI
Strategy, user research, wireframing & prototyping are just a few tools in this narrowed UX portfolio. Projects which show an understanding of business goals and user behavior while using human centered design to accomplish goals.
Illustration
Visual communication in a more traditional form. From children’s illustrations to infographics this portfolio specific to visual arts that communicate original ideas to clients for a wide range of products.