Visual Design
Design and Creative DirectionAs a visual designer I create visually engaging marketing collateral, mobile, and web assets. I bring business goals to fruition and concepts to life while understanding the importance balance between business, design, and the customer when serving brand’s purpose, missions, and customer needs. I help users navigate products through visual design by using various areas of the visual design toolkit such as iconography, color, texture, balance, and typography.
My main goal as a visual designer is to present a user-interface for ease of use in various mediums through scaled research so that I can present clear ideas that can be followed through to completion. Meeting the client, if needed, with the tools they have to succeed. All the while, collaborating with cross-functional team members to translate requirements into designs that are easy to use, visually enticing, and emotionally engaging.
All Visual Design Work
Visual
Encompasses a wide range of multiple disciplines throughout various types of projects. From marketing collateral and asset to branding, creative direction, and digital experiences this portfolio shows the breadth of my experience.
UX/UI
Strategy, user research, wireframing & prototyping are just a few tools in this narrowed UX portfolio. Projects which show an understanding of business goals and user behavior while using human centered design to accomplish goals.
Illustration
Visual communication in a more traditional form. From children’s illustrations to infographics this portfolio specific to visual arts that communicate original ideas to clients for a wide range of products.