Marketing: Lead Gen Pages

Deliverables:

Quick-turn wordpress microsites
Tools: Apple, Adobe Creative Cloud (InDesign, Illustrator, Photoshop), & Sublime Text for programming
Languages: HTML & CSS
Constraints: Bootstrap & WordPress

My Role:

Creative Direction, Lead Design, Front-end WordPress Development

 

Various Marketing Lead Generation Pages

Microsites were utilized to help further the marketing team’s goals and usually used in conjunction with email and /or social media campaigns. From wireframing to design to code, these small pages helped to further business goals through my visual designing along with my front-end development.

Define

In marketing you have the ever growing need to be able to collect leads with as little cost as possible. Collaborating with our sales team, VP of Marketing, and our writers we were able to further business goals with sites that were generated for social media. Typically, they also were coupled with eBooks which we would design for each marketing page as well.  In all cases, we started with defining the business goal and collaborated on the balance of best practices and fun. With Lightspeed Systems being the number one filtering software and LMS for K12, we were also able to push best practices forward as we strived for best-in-class services.

Ideate

In every site’s case, we had to design for several use cases. We divided the content and layouts so that we could easily use sections for social media. In building the sites I created assets for all social media platforms. This was no small task. Each site we would get about a hundred different postings out of it, all with assets that needed to be created for each social media specification. However, I was able to streamline the process so that one document creation would allow for creation of all social media assets could be outputted to the correct sizes through scripting.

Deliverables

Visual

Encompasses a wide range of multiple disciplines throughout various types of projects. From marketing collateral and asset to branding, creative direction, and digital experiences this portfolio shows the breadth of my experience.

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UX/UI

Strategy, user research, wireframing & prototyping are just a few tools in this narrowed UX portfolio. Projects which show an understanding of business goals and user behavior while using human centered design to accomplish goals.

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Illustration

Visual communication in a more traditional form. From children’s illustrations to infographics this portfolio specific to visual arts that communicate original ideas to clients for a wide range of products.

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