CREATIVE DIRECTION
Tools: Apple & Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
Lightspeed Systems refocused their campaign on IT after restructuring the product line, which meant we needed to come up with a new slogan. With that new tagline, we also wanted to tech up the current image with a campaign centered around the idea, but we also needed to bring a more cohesive brand identity together. This brochure was the initial stepping stone for all the subsequent advertising for the year.
