Bleu Moon
Creative Direction – Branding
Tools: Notability, iPad, HP Desktop, & Illustrator
When talking with Lana for our initial meeting only one thing was clear, the name of the company was Bleu Moon. While guiding her through the process it was eventually understood that she needed something that conveyed her style; modern, fun, artsy, French – but not too girly, and needed to have the ability to expand with her clothing & artistic lines. However,one note caught my eye, she told me about how much music played a part of her life, the constant thread, which seemed woven into everything she did. I mirrored that idea by using subtle musical cues; an abstracted treble clef for the ‘B’ and connected 8th notes for the’M’. The logo typography is custom—based off my initial handwritten idea and cleaned up for the final brand.
