Frog in Paris

Creative Direction – Personal Branding
Tools: PC Desktop & Illustrator

Frog in Paris is a personal brand for a creative mommy blogger. This was a more fun and artistic endeavor. She was looking for a way to symbolize the dichotomy of her life, which is why she loved the name Frog in Paris. When we started her branding journey it was clear, she wanted femininity while not overtly being girly. She loved all things iconic Paris, bikes, baguettes, and the Eiffel tower. And while she was fun and artistic, there were strong undertones of sophistication and grace. Together we produced a brand that is fun and personal.