Arina Gifts

Arina Gifts

Arina2

Arina Gifts

Creative Direction – Branding: Bronze ADDY Award (AFF)
Tools: PC Desktop & Illustrator

While working with a client for a different company, they approached me and wanted to work on branding for their passion project a gift store using a bee as the mark. The bee was already picked out as it had the letter ‘A’ hidden in it. The store owner initials were A.B. which seemed apt. In finding out the rest of the story for this store, I discovered the name Arina stood for the three partners A, Ri, & Na I tried to replicate this interesting mix of partners by calling out the distinguishing names with capital letters, but still keeping the artistic nature of the managing partner. In figuring out their business cards, we ran into an interesting opportunity, the business cards were to double as store tags. The simple solution: make the cards square. It made for enough room for handwriting or sticker tags while not diluting the brand at any point.

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