Clean Land – Green Farms 2010
Creative Direction – Branding, Identity, & Collateral
Tools: Mac Illustrator
Clean Land – Green Farms 2010 wanted to inform farmers about greener solutions for farming. Their mission was clear; teach farmers how to green their farms. The CLGF 2010 initiative described them as modern but traditional,clean and organic.
I love wind farms. Wind farms are the most recognizable green technology. With this logo, I wanted to incorporate the modern but traditional feel that CLGF 2010 described. Merging the traditional three blades ‘Windmill’ with a grove of trees brings the feeling of traditional farming with a twist. You’ll notice the only lines in the logo which are straight: the name. The soft, organic swoop of the land, which the trees are sitting on, show a forward movement on top of a strong basis, Clean Land – Green Farms.
